A long time ago initially when i first started become a freelancer, I battled over things to title my copy writing business. The name in my one-guy shop was Chris Marlow and Affiliates. Although there have been no affiliates, I imagined it helped me look bigger.
Years later after i thought I had been much wiser, I transformed the title to Ad Copy, Corporation. It did not get me anymore business than Chris Marlow and Affiliates. Also it require me to pay a lot of money for brand new stationary and legal incorporation. Eventually I gave that title up too, since I wasn’t fulfilling the advantages of taking minutes at board conferences, since I had been the only real board member, along with a fully absent one at this.
Finally I chosen common Chris Marlow Copy writing, which because it switched out, was the very best reputation for an independent business for example mine. Why is that, you request? Due to the energy of branding.
Through the years individuals have been sent my title, sometimes many occasions, which results in an unavoidable (and hopefully positive) impression. Even when they do not remember the way they heard about me (e.g., they saw articles, happened across my Site, received a sales page from me), they are doing remember my title.
So when your day comes which i come with an chance to complete work with them, I’m partly “pre-offered” because they are acquainted with my title.
The main reason I am writing about this subject today is that lots of my training students who’re just beginning their freelance business request me the things they should title their company. Obviously, I usually propose that they will use their very own title.
When they want proof that there are value in creating a brand using their title, I merely request them the number of copy writing and marketing gurus are “title famous”? We all know the best by their names…Bob Bly, Ted Nicholas, Gary Halbert…the old masters are known by their names…John Caples, Claude Hopkins, Victor Schwab.
Almost always my students explain that “they” aren’t copy writing gurus, that I answer, “Well how’s it going going to become guru if nobody knows your title?”
Now, many copywriters will have a business title “behind finish.” For example, Jay Abraham’s famous title has gone out front, having its energy of branding to market high listed workshops. Behind finish, however, may be the Abraham Group, which is available to aid Jay’s marketing endeavors.
Therefore if you are selling something apart from your copy writing services, developing a company title will make sense. Anything you do, avoid cute, “puny” or irrelevant names. Names like “WriteRight” and “Write-On” say nothing regarding your services or perhaps your advantages to the customer. If you think the necessity to “strengthen” your personal title, then why don’t you produce a tagline rather? I lately respected that one in the signature file of copywriter Monica Day: “Locating the words that meet your needs.Inch
Like a potential client, this tagline suggests that Monica will exert effort on my small account (“Locating the words”), which I’ll be pleased (“that meet your needsInch). Remember, easy and straightforward is most effective in become a freelancer. Instead of approaching having a clever company title, place your efforts toward doing great work for the clients. In the end, You’re the product. Enable your title become your brand.